Background
Master in Digital Marketing
Coursework in performance marketing, growth strategy, CRM, and digital analytics.
Data Analytics Practicum
Applied Python (pandas), SQL, and Tableau end to end on industry-style business case studies: framing business questions, cleaning and joining real-world datasets, running exploratory and statistical analysis, and building dashboards that translate findings into stakeholder-ready recommendations.
E-commerce Performance Dashboards → Hypothesis Testing on National Survey Data →Faculty Assistant
Measure digital content and podcast performance across engagement and effectiveness metrics, and produce reporting and presentation materials for cross-functional academic and external teams.
Master in Advanced Computation for Architecture and Design
Built ML models (ANN, XGBoost, Pix2Pix), data pipelines, and dashboards; thesis research led to a peer-reviewed publication in Building and Environment (Elsevier, Q1).
Research: ML for Real-Time Daylight Prediction →BIM Architect / Architect
Ensured data accuracy and consistency across complex digital building models with thousands of structured parameters, coordinating with international, interdisciplinary teams on deadline-driven projects.
Communication Design Intern
Built data-driven visual content and integrated data visualization into campaign assets, coordinating deliverables across internal teams and external stakeholders.